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Salesforce Marketing Cloud Connect is a powerful integration tool that allows users to connect their Salesforce CRM with the Marketing Cloud platform. By using Marketing Cloud Connect, organizations can streamline their marketing processes, improve customer engagement, and deliver personalized experiences to their customers. The Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to test your knowledge and skills in implementing, configuring, and managing Marketing Cloud Connect.

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Salesforce MCC-201 Exam is a multiple-choice exam that comprises 60 questions that need to be answered within 90 minutes. MCC-201 exam is available in English and costs $200 per attempt. To pass the exam, candidates need to score at least 68%, and the exam can be taken online or at a testing center.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q23-Q28):

NEW QUESTION # 23
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Scheduled Automation > File Transfer > Import > Series of Query Activities
B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
D. Triggered Automation> Import > Data Extension Extract > Marketing Journey

Answer: C

NEW QUESTION # 24
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Query the _Contact Data View and transfer it weekly
B. Configure the Contact Extract Activity in Automation Studio
C. Query the _Subscriber Data View and Extract it weekly
D. Schedule the Contacts Counts Standard Report

Answer: D

NEW QUESTION # 25
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Use Journey Builder with a random split activity.
B. Create a random data extension within Email Studio.
C. Use Automation Studio with a random split activity.
D. Create a random data extension within Contact Builder.

Answer: B

NEW QUESTION # 26
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Set up Approval Workflow and Share setting inside Marketing Cloud.
B. Edit the Content Permissions and Restrictions by Role setting for each user.
C. Integrate an outside CMS with all these permissions built in.
D. Build out an internal business governance and process to support this.

Answer: A

NEW QUESTION # 27
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Give users the Administrator Role so they can see all of the data.
B. Create a local copy of the product data in each BU.
C. Share data extensions from the top-level BU.
D. Use the File Transfer Activity to import data into each BU.

Answer: C

NEW QUESTION # 28
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Salesforce MCC-201 PDF Dumps - Study Whenever You Want

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q23-Q28):

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